Cheat Sheet to Smarter Sales & Marketing (From Your Own Customers)

March 30, 2017

Cian Mcloughlin, Founder, Trinity PerspectivesWebinar recording
from April 20, 2017

Cian Mcloughlin,
Founder, Trinity Perspectives

Watch the webinar recording

Customers can teach you a lot, you just need to know the right questions to ask.
It’s getting harder and harder to stay relevant and value-adding to our target buying audiences. But true differentiation can be harnessed. Do you know what your customers say about you?

Watch the webinar recording and learn:

  • Methods and tools for harnessing your customers true voice
  • 6 years of research on why B2B decision makers buy what they do
  • How to differentiate on things other than price
  • Actionable insights cheat sheet to help you achieve your business goals

About the Speaker
Cian Mcloughlin is an author, speaker and founder of Trinity Perspectives, a sales consultancy firm that specialises in helping companies better understand why they win and lose the deals they pitch for. Author of the Amazon #1 bestseller ‘Rebirth of a Salesman’ and a regular sales commentator in the mainstream media, Cian’s blog was voted one of the Top 50 Sales Blogs in the world in 2015 and again 2016.

Watch the webinar recording