Cheat Sheet to Smarter Sales & Marketing (From Your Own Customers)

March 30, 2017

Cian Mcloughlin, Founder, Trinity PerspectivesWebinar recording
from April 20, 2017

Speaker:
Cian Mcloughlin,
Founder, Trinity Perspectives

Watch the webinar recording


Customers can teach you a lot, you just need to know the right questions to ask.
It’s getting harder and harder to stay relevant and value-adding to our target buying audiences. But true differentiation can be harnessed. Do you know what your customers say about you?

Watch the webinar recording and learn:

  • Methods and tools for harnessing your customers true voice
  • 6 years of research on why B2B decision makers buy what they do
  • How to differentiate on things other than price
  • Actionable insights cheat sheet to help you achieve your business goals

About the Speaker
Cian Mcloughlin is an author, speaker and founder of Trinity Perspectives, a sales consultancy firm that specialises in helping companies better understand why they win and lose the deals they pitch for. Author of the Amazon #1 bestseller ‘Rebirth of a Salesman’ and a regular sales commentator in the mainstream media, Cian’s blog was voted one of the Top 50 Sales Blogs in the world in 2015 and again 2016.

Watch the webinar recording