Founder, Trinity Perspectives
Customers can teach you a lot, you just need to know the right questions to ask.
It’s getting harder and harder to stay relevant and value-adding to our target buying audiences. But true differentiation can be harnessed. Do you know what your customers say about you?
Watch the webinar recording and learn:
- Methods and tools for harnessing your customers true voice
- 6 years of research on why B2B decision makers buy what they do
- How to differentiate on things other than price
- Actionable insights cheat sheet to help you achieve your business goals
About the Speaker
Cian Mcloughlin is an author, speaker and founder of Trinity Perspectives, a sales consultancy firm that specialises in helping companies better understand why they win and lose the deals they pitch for. Author of the Amazon #1 bestseller ‘Rebirth of a Salesman’ and a regular sales commentator in the mainstream media, Cian’s blog was voted one of the Top 50 Sales Blogs in the world in 2015 and again 2016.