British Library

April 29, 2016

Launched in 2006, the British Library’s London- based Business & IP Centre supports small businesses, entrepreneurs and inventors. It provides advice and free business resources, including general startup advice, information on funding sources, market research, company data, business news and information on patents, trademarks, registered designs and copyright. The Centre holds regular workshops and other events. Global Entrepreneurship week, held each November, is a key fixture in its annual calendar.

Challenge

Marketing manager Chloé Titcomb has worked at the British Library for three years, during which time she has made it her mission to raise awareness of the support available to small businesses. “We wanted to introduce new ways of engaging with users and to promote our services,” she said. “Using webinars was a great way to do this, as they can be accessed remotely and allow users unable to physically visit our Centre to take advantage of our offering.”

Solution

After having tested several other solutions, the British Library trialled GoToWebinar during Global Entrepreneurship Week 2012, holding seven events in just five days. “We wanted to use the British Library branding so that users would recognise them as our sessions,” said Titcomb. Another key criteria was the recording capability. “Last but not least, we needed the technology to be straightforward to set up and easy to use.”
The British Library team have gone on to use GoToWebinar throughout the year for regular webinars, with “each session making a real difference in helping us to meet our objectives,” according to Titcomb, “both in terms of ease-of-use and overall audience participation and engagement.”

Benefits

  • The successful roll-out of webinars has opened the door to entrepreneurs and business owners who were previously unable to visit the Centre – even participants from other countries such as Italy and Brazil now take advantage of the service.
  • Each time a prospective candidate registers for a webinar, they are offered the chance to receive the British Library’s regular newsletter, which has boosted subscription levels to other free and charged events.
  • The integrated survey and chat capability have boosted user engagement. “We get even more participants’ questions than we can answer during one session”, said Titcomb.
  • In all, the organisation has far exceeded the target number of new participants and contacts it has engaged with, making the webinar programme a true success. 

"We wanted to introduce new ways of engaging with users and to promote our services. Using webinars was a great way to do this, as they can be accessed remotely and allow users unable to physically visit our Centre to take advantage of our offering."
- Chloé Titcomb, marketing manager

Facts at a glance

Solution  Collaboration, remote access
Product  Citrix GoToWebinar
Industry  Public sector/nonprofit
Country  UK
Website  bl.uk/bipc

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