Where when and why navigating the way to marketing success

April 29, 2016

There's barely a day goes by when B2B marketers aren't reminded of how rapidly the industry is changing. New marketing technologies pop up faster than businesses can learn to use them and are replaced, seemingly in seconds, with a brand new bit of tech that promises to solve all of their problems.

There are so many routes, so many possible directions to travel, so many potential dead ends, that it can be difficult to know where to start. This paper is a guide to navigating the where, when and why of modern marketing.

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